Moniepoint is a financial technology company digitizing Africa’s real economy by building a financial ecosystem for businesses, providing them with all the payment, banking, credit and business management tools they need to succeed.
Since 2019, Moniepoint’s technology has powered over 3 million people, offering personal and business banking, payment, credit and business management tools to help them succeed. Moniepoint processed $182 billion in 2023, and currently processes the majority of the POS transactions in Nigeria.
We are recruiting to fill the position below:
Job Title: CRM Copy Writer
About the role
As a CRM Copywriter, you will be responsible for writing high-performing customer lifecycle communications that engage, educate, and retain Moniepoint users. You will collaborate closely with the CRM strategist, Head of CRM, and CRM Designers to develop messaging strategies for different audience segments and CRM platforms.
This role will focus on enhancing engagement across all CRM touchpoints, ensuring that every message adds value and strengthens brand loyalty.
Responsibilities:
- Develop customer lifecycle messaging for onboarding, engagement, retention, and reactivation campaigns.
- Write compelling and targeted copy for CRM channels, including email, SMS, in-app messages, and push notifications.
- Craft transactional and automated messages that enhance the user experience.
- Tailor messaging for different customer personas and user segments.
- Collaborate with the Head of CRM to refine messaging strategies based on performance analytics.
- Continuously test subject lines, CTAs, and messaging structures to improve engagement and conversion rates.
- Analyze open rates, click-through rates, and customer response data to refine copy effectiveness.
- Stay updated on email deliverability best practices, spam filters, and mobile-friendly formatting.
- Ensure all messaging aligns with Moniepoint’s brand voice, tone, and personality.
- Balance creativity with clarity, ensuring messages are engaging, informative, and action-driven.
- Work closely with CRM, designers, product team, and customer support teams to align messaging with overall marketing goals.
- Provide copy direction for visual assets in CRM campaigns.
Also Read: Apply For Business Relationship Manager at Moniepoint Incorporated (Niger State)
Requirements:
- 3+ years of experience in CRM copywriting, email marketing, or lifecycle marketing.
- Growing portfolio showcasing email, SMS, and in-app messaging copy.
- Proven ability to write engaging, conversion-driven copy for digital customer touchpoints.
- Proficiency in CRM platforms
- Ability to balance creativity with core information to drive messaging effectiveness.
- Experience working in fintech, banking, or financial services will be considered a plus
- Familiarity with SEO best practices for email content is an advantage
Key Soft Skills
- Creative & Strategic Thinker – Can craft engaging messaging that resonates with users.
- Insights-Driven Mindset – Uses results to refine copy and improve performance.
- Attention to Detail – Ensures CRM messages are clear, concise, and error-free.
- Collaboration & Adaptability – Works effectively across teams.
- Time Management & Multitasking – Can handle multiple campaigns and deadlines efficiently.
What we can offer you
- Culture -We put our people first and prioritize the well-being of every team member. We’ve built a company where all opinions carry weight and where all voices are heard. We value and respect each other and always look out for one another. Above all, we are human.
- Learning – We have a learning and development-focused environment with an emphasis on knowledge sharing, training, and regular internal technical talks.
- Compensation – You’ll receive an attractive salary, pension, health insurance,, Employee Stock Options, annual bonus, plus other benefits.
What to expect in the hiring process
- A preliminary phone call with the recruiter
- An interview with the Hiring Manager..
- An interview with a member of our Executive team.
Moniepoint is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees and candidates.
Application Closing Date
Not Specified.
How to Apply
Interested and qualified candidates should:
